BMX / GROW UP – AARON ROSS

Aaron Ross has been steady killing it as a top pro BMXer for more than a decade. That’s an impressive feat for any rider, but damn near unthinkable for someone who works as hard as Aaron. Check out his domination of the Grow Up crash trailer or his substantial contribution to the wrecks section in the Grow Up bonus, or just take my word for it – Aaron gives it his all. The physical and emotional anguish he endures for some of these clips is nothing short of breathtaking. But Aaron won’t be stopped, and he’s always willing to push himself to the limit to get done what he knows he can get done.

A great example: the barspin in Mexico, pictured above. It has to be one of the most impressive bike riding feats I’ve witnessed in 20-odd years of BMX. The barspin was wild in and of itself, but the conditions with which Aaron had to contend should have made it impossible. By the time he’d hopped the ledge a few times and was ready to throw the bars, there had to have been 100 people in that little square, most watching intently and filming with their phones while others carelessly cut him off on approach. Everybody spoke Spanish, and the language barrier meant Jake was having little luck playing crossing guard. The crowd booed when Aaron would take a run up. Imagine the pressure! Aaron got it done.

Aaron works hard on a lot of other things too. Between being a pro rider simultaneously filming for two full-length video parts (don’t miss his upcoming sure-to-impress Etnies Chapters part), a prolific social media enthusiast, a husband, a business owner (follow @burrocheese), and 100 other interests and endeavors I’m not thinking of, it’s hard to know how he finds enough hours in the day. Even with all that, Aaron has been known to personally answer almost every message and question sent to him over social media. Yep, he’s a pretty great guy too.

So check out Aaron’s part, it’s sick and the product of a lot of hard work.

–Walter Pieringer


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