That title is a little misleading, but this definitely isn’t a situation that can be summed up in a couple of words. Chad has ridden for Premium for a long, long time. But, as the years have gone on, the brand has gone through a bit of a transformation. I originally intended this video to be a question and answer of sorts, but Chad took the first question and ran with it, so it turned into more of a simple conversation. One that explains how his switch to Haro really came about. If you just want the basics: Chad will be riding for both Haro and Premium from now on. Premium will cease producing complete bikes (they’re still be making frames, as Stephon Fung and Josh De Rues are working on a co-op frame) and will focus on their original parts and accessories.