23 years ago we set out to craft a new kind of a bike. A bike that was designed by the very people we were building it for, a bike where no detail was spared and no possibility was overlooked. Every year is a chance for us to stay true to this philosophy and a challenge for us to rewrite how a BMX bike should look, feel and most importantly – RIDE.
WETHEPEOPLE enters this season with a brand new line of complete bikes. Every bike has been painstakingly studied, analyzed and reworked in order to create a finely tuned machine that takes the progress we have made over the past two decades and combines it with the liveliest colour schemes, most advanced components, and a flavor of where BMX is heading in 2020.
After a year in development and watching piece by piece the puzzle coming together, we could not be more proud of what we have been able to accomplish for 2020. Please enjoy going through what we believe is our finest and most captivating line of WETHEPEOPLE bicycles yet.
Video filmed and edited by James Cox (@blackdotsvideo)